I know you guys know that we’ve stocked Maileg Mice since we launched our brand earlier this year, but I thought it’s about time we made it official. I LOVE the brand Maileg, and my younger kids love them too – they’re well made, timeless designs that can be handed down or kept as keepsakes and they make a refreshing change to the usual plastic action figures or dolls that will ultimately end up in the tip.
Maileg toys encourage a creative play atmosphere and I love how they all have happy expressions and wear beautifully made period costumes, it’s almost as if they all have their own back story to tell – which is the reason I believe my kids love and connect with them in such a positive way.
I know our collection is comparatively tiny (we’re up against some big brands with even bigger budgets), but we’ve launched this business on a literal shoestring and we’re reinvesting every penny of every sale back into stock, and we’ll be adding many more beautiful Maileg toys over time (as well as some exciting local brands – so watch this space!).
They even have adorable toys for both boys and girls, and our first experience with Maileg was for Rose’s birthday, when she received her mouse family and dolls house. She still plays with them today, having little mousey tea parties and tucking the family into bed. More recently, our youngest boy has been taking his Maileg super hero mouse in a suitcase with him everywhere he goes. I love to watch them play, Maileg toys seem to foster a collaborative and imaginative atmosphere (much unlike plastic action figures, which are almost always about angry faces, fighting, guns and blowing stuff up!)
Eva and Rose are authorised stockist of the Danish manufacturer Maileg (pronounced My’lye). We chose Maileg as the manufacturer aligns with our ethos for long lasting high quality, sustainability, and the exclusive use of natural materials. Their toys are not only beautiful, but they are made to last generations. They have a very tactile, natural feel and they help children explore the pure and simple wonder of imagination.
Maileg designs are timeless, a creative world filled with beautiful accessories and settings to be collected, cherished and shared with friends and family for generations.
Maileg is a contemporary design brand from Danish designer Dorthe Mailil.
They are well known for their popular collections of matchbox mice and bunny families. Timeless and collectable – these beautiful toys are made to be loved and played with and handed down to future generations.
In a busy world of bright lights, bells and whistles, where new stories are continually impressed upon us… Maileg is a world in which matchboxes can be beds for mice; princesses make perfect teatime companions; and adventures can be found on a friendly forest walk. It is a world where cats and mice are friends. Ours is a world of childhood imagination – and this is a world we value.
Maileg (pronounced My’lye) is a brand of charming Danish-designed toys created to inspire our children’s favorite playtime stories. By bringing storybook whimsy to everyday moments, Maileg toys help children explore the pure and simple wonder of imagination. Beloved for their heartwarming personalities, Maileg toys show playfulness and charm in every last detail. Theirs is a timeless world filled with beautiful accessories and settings to be collected, cherished and shared with friends and family for generations.
Mama to 4👦🏼👦🏼👦🏼👧🏼 and wife to a loving husband – all in our cosy (read: small) house in Cambridgeshire. Lover of sausage dogs (one day I’ll own one), going to the gym and spending quality time with my family. Autism and ADHD advocate warrior, fighting for a better future for my children #untileveryoneunderstands 💙💙💙💙 Owner at @eva.and.rose, dreams of opening a boutique shop one day.